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Nissan chases car shoppers with one-stop online buying

Booking test drives to taking delivery can be completed via smartphone

Nissan plans to analyze data on customer interactions via artificial intelligence to improve service. (Photo courtesy of the company.)

TOKYO -- Car shoppers looking to buy a Nissan will need to reach no farther than their smartphones, with the automaker's online program accommodating the preferences of coronavirus-weary consumers seeking to avoid the showroom and younger people making big-ticket purchases on the internet.

Nissan Motor began rolling out a proprietary online system this February at dealerships in Japan for salespeople to talk with customers via computer or tablet. The customer does not install any apps and can easily see vehicle colors and receive price quotes.

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