ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Technology

Outsourced smartphone development soars with Samsung's shift

Externally designed devices occupy one-third of market in boon for China contractors

Samsung stepped up outsourcing development of its smartphones in the second half of 2019. (Photo by Yusuke Hinata)

TOKYO/SEOUL -- Smartphone makers including Samsung Electronics have increasingly outsourced device development to maintain cost competitiveness, with these phones now making up more than a third of market.

Outsourced-developed smartphones accounted for 36% of global deliveries in the first half of the year, according to Hong Kong market research firm Counterpoint. The share is up 14 points from three years earlier.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more