Samsung Display to supply OLED panels to Ferrari for new models

South Korean company expanding presence in auto display market

20230411FerSam

Samsung Display says it will supply premium, next-generation OLED panels to Italian luxury carmaker Ferrari. (Source photos by AP and Reuters)

KIM JAEWON, Nikkei staff writer

SEOUL -- Samsung Display will supply premium, next-generation display panels to Ferrari for the Italian luxury carmaker's new models, targeting the fast-growing automotive market as it expands beyond smartphones and televisions.

The affiliate of Samsung Electronics on Tuesday said it signed a memorandum of understanding with Ferrari to sell displays on which pictures are formed by a thin, bendable layer of organic light-emitting diodes (OLEDs). Samsung did not unveil the deal's financial terms.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.