Secondhand market Mercari links with Alibaba to sell in China

Tie-up puts Japanese app's goods on Taobao and Xianyu

20210301N Chinese model

A model looks at a phone during China Fashion Week in Beijing. Japanese secondhand market Mercari looks to reach more Chinese shoppers. © Reuters

TARO FUJII, Nikkei staff writer

TOKYO -- Japanese flea market app Mercari will sell products in China through Alibaba Group Holding's e-commerce platforms, accelerating its expansion overseas.

Mercari will list part of its secondhand items on Taobao, one of China's biggest e-commerce sites, and Xianyu, the leading Chinese flea market platform with over 90 million monthly users, the Japanese company said.

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