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Signpost debut draws bidders only as it tests unmanned store

Tokyo-based developer of 'Amazon Go' rival says overseas interest strong

A customer scans her stored value card to enter a cashier-less shop in East Japan Railway station in Omiya, north of Tokyo.

TOKYO -- Shares in Signpost Corp., a Tokyo-based technology company behind a cashierless store just north of here, on Tuesday debuted on the stock market. Buyers bid the stock up to more than twice its listing price, but few sellers were to be found.

The 10-year-old company's stock ended the first day of trade without settling a price. As there were too many bids and no sell orders to match, the stock ended the day at an indicative price of 5,060 yen, 2.3 times its initial public offering price of 2,200 yen on Tokyo Stock Exchange's Mothers board for startups, as investors hope that Signpost will benefit from the technological transformation of traditional industries such as retail, finance and agriculture.

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