Singapore ride-hailing app Tada innovates by putting drivers first

Upstart expands in Southeast Asia, challenges Uber with Hong Kong entry

20250128N Singapore Tada

Tada became popular among drivers as a service offering reasonable fees. (Photo by Fumito Akiyama)

FUMITO AKIYAMA

SINGAPORE -- Ride-hailing app Tada is making inroads in Asia, as a no-commission model that lets drivers keep more of the money they earn proves popular with passengers as well.

A 50-year-old woman living in Singapore heard from a driver she hailed that other drivers are using Tada because they do better financially off the app. Afterward, the woman switched from another ride-hailing app to Tada.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.