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Singapore's Sea enters mobility market with Indonesia taxi tie-up

Offering via Shopee unit and local company reflects super app competition

Sea's e-commerce unit Shopee is allowing users to use its app to hail taxis from Blue Bird, Indonesia's leading taxi operator. (Source photo by Reuters)

JAKARTA -- Singapore technology giant Sea is dipping its toes into mobility services by adding a taxi hailing service to the Indonesian version of its e-commerce app, Shopee, adding a new twist to the intensifying competition among Southeast Asian super apps.

While not a ride-hailing service like the ones operated by its main competitors in Indonesia, GoTo and Grab, Sea's mobility play could add fuel to the already fierce rivalry among the three companies.

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