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Sleek toaster maker Balmuda to serve up smartphones in Japan

Creative appliance designer confident to stand out in crowded market

Balmuda is know for appliances with sleek design and unique features, like a fan billed to produce "natural-feel breezes."    (Photo by Rie Ishii) 

TOKYO -- Balmuda, an appliance company known for its minimalist-design toasters, will debut smartphones in Japan as early as November, promising to offer a product that stands out in a crowded market. 

The Tokyo fabless company will design and develop handsets, outsourcing production to manufacturing partner Kyocera. The 5G-ready Android phones will be available exclusively through wireless carrier SoftBank Corp., and models without SIM cards will be offered as well.

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