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Technology

Sleek toaster maker Balmuda to serve up smartphones in Japan

Creative appliance designer confident to stand out in crowded market

Balmuda is know for appliances with sleek design and unique features, like a fan billed to produce "natural-feel breezes."    (Photo by Rie Ishii) 
TAKAYUKI TANAKA and MASAHARU BAN, Nikkei staff writers | Japan

TOKYO -- Balmuda, an appliance company known for its minimalist-design toasters, will debut smartphones in Japan as early as November, promising to offer a product that stands out in a crowded market. 

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