Sony, Nikon cameras take aim at deepfakes with Adobe and Intel

Coalition of software and hardware makers seeks broad standard for authenticity

Sony Group, which makes both cameras and image sensors, will join a coalition that aims to provide a way to detect fake photos and video. © Reuters

NAOKI WATANABE and RIHO NAGAO, Nikkei staff writers

April 18, 2022 04:20 JST

TOKYO -- An alliance spanning software, chips, cameras and social media aims to create standards for ensuring that images and video shared online are authentic, as increasingly sophisticated fakes threaten public discourse.

Photoshop developer Adobe, Microsoft, Intel and Twitter are part of the effort, as are Japanese camera makers Sony and Nikon, the BBC and SoftBank Group-owned chip designer Arm.