Sony installs AI cameras in 500 Japan 7-Elevens for consumer analysis

Setup measures viewership of in-store signs and subsequent purchases

Seven-Eleven Japan sees the AI camera-powered analysis helping to visualize consumer viewership for in-store advertisements and post-view purchasing behavior. (Photo by Shogo Kodama)

RYO SATO, Nikkei staff writer

April 25, 2024 03:43 JST

TOKYO -- Sony has introduced an AI camera-powered system that measures the effectiveness of in-store advertising at 500 7-Eleven convenience stores in Japan, the company announced on Wednesday, aiming to tap into demand for high-precision analysis of consumer behavior.

Chip developing subsidiary Sony Semiconductor Solutions installed the cameras, which are about the same size as a digital camera, at 500 undisclosed 7-Eleven locations.