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South Korea's Coupang launches trial operation in Japan

E-commerce giant's first overseas foray focuses on food delivery in Tokyo ward

Coupang is expanding beyond its home market of South Korea. (Photo by Kotaro Hosokawa)

SEOUL -- South Korean e-commerce giant Coupang is operating in Japan, marking the first time its service has been available outside the company's home market.

The Seoul-based company opened Tuesday on a trial basis in Tokyo's Shinagawa Ward. Coupang utilizes a small building as a distribution center and starts deliveries as soon as orders are received from nearby customers.

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