South Korea's Naver unveils generative AI to take on ChatGPT

Internet search company says local cultural knowledge gives it the edge

Naver CEO Choi Soo-yeon introduces the company's generative AI model service, based on its large language model HyperClova X, in Seoul on Aug. 24. (Photo courtesy of Naver)

KIM JAEWON, Nikkei staff writer

August 24, 2023 16:10 JST

Updated on August 24, 2023 18:33 JST

SEOUL -- Naver, South Korea's biggest internet search company, unveiled its own generative artificial intelligence service on Thursday, vowing to fight bigger global rivals like ChatGPT-developer OpenAI on its home turf.

The company said that Cue: -- the name of the new AI service -- best understands South Korea's culture, background, regulations and laws, giving it a key advantage at home.