SEOUL -- South Korea's antitrust watchdog has ordered leading domestic tech group Naver to pay a fine of 26.7 billion won ($23 million) for engineering search results to favor products sold on its online mall.
Naver, which commands a share of over 70% in domestic e-commerce searches, displayed products sold by partner vendors at the top of search results, the Korea Fair Trade Commission said Tuesday. Goods sold by competing e-commerce sites were relegated to lower-ranked results, according to the commission.
