Southeast Asia taxi, food delivery companies eye tourism windfall

Foodpanda partners with Tada, while Grab expands ties with Asian superapps

20230420 Singapore  Grab Food Foodpanda

Singapore-based Grab is the leader in food delivery in Southeast Asia where it operates in 500 cities. (Source photos by AP and Reuters)

TSUBASA SURUGA, Nikkei staff writer

SINGAPORE -- Southeast Asia's ride-hailing and food delivery companies are joining forces in hopes of capturing growing tourism demand in the wake of the COVID-19 pandemic.

In an unexpected move, food delivery company Foodpanda on Thursday entered into a strategic partnership with Tada, a ride-hailing service, as they begin marketing in Singapore and Cambodia, the host of this year's Southeast Asian Games in May.

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