Southeast Asia taxi, food delivery companies eye tourism windfall

Foodpanda partners with Tada, while Grab expands ties with Asian superapps

Singapore-based Grab is the leader in food delivery in Southeast Asia where it operates in 500 cities. (Source photos by AP and Reuters)

TSUBASA SURUGA, Nikkei staff writer

April 21, 2023 11:38 JST

SINGAPORE -- Southeast Asia's ride-hailing and food delivery companies are joining forces in hopes of capturing growing tourism demand in the wake of the COVID-19 pandemic.

In an unexpected move, food delivery company Foodpanda on Thursday entered into a strategic partnership with Tada, a ride-hailing service, as they begin marketing in Singapore and Cambodia, the host of this year's Southeast Asian Games in May.