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Taiwan beats exclusion from World Expo with Tokyo startup

Island uses new corporate vehicle to raise profile, counter China at Osaka event in 2025

The Taiwan Pavilion in the World Expo Park in Shanghai in 2010 and an illustration of the World Expo 2025 in Osaka. (Source image by AP and Japan Association for the 2025 World Exposition)

TOKYO -- A Tokyo company with just 10 employees and a history stretching back less than eight months plans to put up a 2,000-sq. meter pavilion at the World Expo 2025 in Osaka, going toe to toe with Japanese industrial giants such as Mitsubishi group and Panasonic Corp. at the global trade fair.

The surprising newcomer to the event is Tamayama Digital Tech, founded 22 days before the application deadline and fully funded by the Taiwan External Trade Development Council (TAITRA), a government-sponsored organization that promotes Taiwanese business around the world.

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