Taiwan's AUO shifts toward upstream automotive display production

Panel maker acquires German parts supplier to deal directly with automakers

AUO holds the latest in-vehicle display technology including large, curved liquid crystal displays that can be placed in the dashboard. (Image courtesy of the company)

HIDEAKI RYUGEN, Nikkei staff writer

October 28, 2023 16:30 JST

TAIPEI -- Leading Taiwanese display maker AUO aims to work directly with automakers in moving toward upstream production, seeking to better grasp development trends for in-vehicle displays to compete against Chinese rivals.

AUO said on Oct. 2 that it had agreed to acquire a 100% stake in German auto parts manufacturer BHTC, which supplies to Audi and other automakers. AUO Chairman Paul Peng said at a news conference the same day that the company aimed to use the acquisition to provide "diverse innovative solutions for our global customers and partners."