ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Taiwan's Appier eyes U.S. expansion with AI marketing software

CEO sees advanced tech playing bigger role as privacy trend limits data mining

Chih-Han Yu, co-founder and CEO of Appier Group, holds a hammer next to a bell during an event in Taiwan to mark the company's listing on the Tokyo Stock Exchange in 2021.   © Getty Images

TOKYO -- Appier Group is expanding its marketing software business in the U.S., its CEO said, in a test of whether Asian software companies can compete with western peers.

Established in Taiwan and listed in Tokyo, Appier sells artificial intelligence-driven software aimed at improving marketing results. The company opened an office in San Francisco in 2020, with the U.S market having accounted for 12% of revenue in the second quarter this year -- mainly from customers in internet-related industries like e-commerce and gaming.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more