Taiwan's CyberLink aims to bring facial recognition to US stores

Company says it will make brick-and-mortar 'relevant' again as trade war hinders rivals

20190701N CYBERLINK

CyberLink's FaceMe program can identify customers' age, gender and emotion when they visit a retail store. (Courtesy of CyberLink)

MARRIAN ZHOU, Nikkei staff writer

NEW YORK -- Taiwanese surveillance company CyberLink plans to bring its facial recognition technology to U.S. stores in a bet that it can succeed in a market where Chinese rivals are struggling to gain a foothold.

CyberLink says its FaceMe software program -- which tracks shoppers' faces and analyzes their emotions -- can help brick-and-mortar stores offer shoppers more personalized service without compromising privacy.

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