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Tata superapp offers everything from salt to luxury hotels

India's largest industrial group to take on Amazon, Flipkart, local rivals

Tata Group hopes to bring its disparate products and services under one digital retail superapp as it aims to tap India's fast-growing e-commerce market. (Screenshot from Tata's website) 

MUMBAI -- Tata Group, India's largest conglomerate, has launched Tata Neu, a superapp that offers customers a range of in-house products, from groceries to airline tickets, as it seeks a foothold in the country's $38 billion e-commerce market.

"The Tata Group is focused on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience," said Natarajan Chandrasekaran, chairman of Tata Sons, the holding company for Tata Group.

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