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E-commerce shoppers in China are becoming accustomed to receiving refunds on their purchases without returning the items in question. © Reuters

China's e-commerce industry pushes back on 'no-return' refunds

Pioneered by Pinduoduo, the policy has become a burden on platforms and merchants

HONG KONG -- Early this month, when Eleven received an item she ordered from Taobao, Alibaba's flagship retail platform, she saw a note attached to the package: "If you initiate a returnless refund without the seller's approval, you will be sued immediately for a compensation of around 2,000 yuan [$280]," it read.

The Hangzhou-based office worker, who asked to use only her English name, said she was shocked at first, as she had never personally requested a returnless refund before, but in the end could only laugh.

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