Investors are betting on 'India story' with quick delivery apps: Zepto CEO

MUMBAI -- Investors pouring billions of dollars into India's quick delivery ecosystem believe that the domestic market is young enough to offer strong growth, and are not expecting startups to replicate their models elsewhere, Zepto CEO Aadit Palicha told Nikkei Asia.

Quick commerce refers to the business of delivering goods ordered online in a short amount of time, usually around an hour. Zepto and local competitors Swiggy Instamart and Blinkit, the big three of Indian quick commerce, generally make deliveries within 10 minutes of an order.