20241127 ASIAN TECH MAIN Sony Honda Mobility President Izumi Kawanishi and AFEELA

Izumi Kawanishi, head of Sony Honda Mobility, was previously involved in developing Sony's PlayStation, its robotic dog series Aibo and Sony's first attempt to develop a car in 2020.

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TOKYO -- Sony Group and Honda Motor are preparing to take orders for their first electric vehicle, two and half years after the two icons of Japan Inc. first joined hands for the project.

Sony Honda Mobility (SHM) will showcase a prototype "equivalent" of its fully electric sedan, the Afeela, at the CES 2025 consumer tech show in Las Vegas, Nevada, next month, according to Izumi Kawanishi, president and chief operating officer of SHM.

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