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Tencent ties up with Nvidia to launch cloud gaming in China

US chip designer to help bring blockbuster titles to players 'anytime, anywhere'

Cloud gaming marks a radical shift for the industry, as it allows players to buy games on demand without owning a console or downloading them to a phone.   © Reuters

HONG KONG (Nikkei Markets) -- The gaming unit of China's Tencent Holdings has tied up with U.S. chip designer Nvidia to launch cloud gaming in the mainland, the next big trend in the video gaming market.

Nvidia will power Tencent Games' START cloud gaming service, which it began testing earlier this year, Nasdaq-listed Nvidia said in a statement Wednesday.

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