SINGAPORE -- While TikTok aggressively drives into Southeast Asia, its short-form video rival Snapchat is fighting to grow its user base here despite pushback against platforms expanding into social commerce -- the lucrative e-commerce segment of social media.
Snapchat wants to stay relevant among peers that have already amassed huge followings in regions like the 10-member Association of Southeast Asian Nations, and sees social commerce as one way to do so.
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