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Trio of 40-somethings lead Thai CP Group's digital evolution

Mobile unit's 'new generation successors' are 10 years younger than predecessors

CP Group aims to create its own e-money ecosystem by offering a range of digital services to retail customers.

BANGKOK -- Thailand's CP Group, an unwieldy conglomerate known for food and retail operations, stunned the business community last month when it tapped tech-savvy executives in their 40s to run its telecommunications arm. 

The group has grown through poultry and meat-processing business. But now, with its sights set on digital payments and delivery apps, CP needs young talent to lead a transformation into a tech powerhouse.

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