Uber Eats Japan starts monthly unlimited plan to fence out rivals

Top delivery platform eager to keep second-ranked Demae-can at bay

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Uber Eats is the biggest meal delivery platform in Japan. (Photo by Kai Fujii)

DAIKI HIRAOKA, Nikkei staff writer

TOKYO -- Uber Technologies has begun to offer a food delivery subscription in Japan that replaces per-order fees, tapping into the growing demand from consumers holed up at home from the coronavirus.

Uber Eats Japan will start delivering unlimited meals to customers for 980 yen ($9.30) a month, as long as each order contains at least 1,200 yen worth of food -- a threshold  most orders already meet, the company says.

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