ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Technology

Vietnam's top telco revamps to ditch 'middle-aged' image

Viettel offers panoply of new digital services to woo younger customers

Viettel is the largest mobile operator in Vietnam, accounting for over 40% of the nation's total subscribers. (Photo courtesy of Viettel)

HO CHI MINH CITY -- Vietnam's biggest mobile carrier will start selling a range of digital services from cloud computing to cyber protection as part of a dramatic rebrand announced on Thursday.

The military-owned Viettel said it is looking to shed its image as a "trustworthy but slow middle-aged man" to attract a younger generation of customers. In addition to an expanded lineup of services, the company also unveiled a new logo and slogan.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more