ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Technology

Vietnam's top telco revamps to ditch 'middle-aged' image

Viettel offers panoply of new digital services to woo younger customers

Viettel is the largest mobile operator in Vietnam, accounting for over 40% of the nation's total subscribers. (Photo courtesy of Viettel)

HO CHI MINH CITY -- Vietnam's biggest mobile carrier will start selling a range of digital services from cloud computing to cyber protection as part of a dramatic rebrand announced on Thursday.

The military-owned Viettel said it is looking to shed its image as a "trustworthy but slow middle-aged man" to attract a younger generation of customers. In addition to an expanded lineup of services, the company also unveiled a new logo and slogan.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more