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Vietnam's top telco revamps to ditch 'middle-aged' image

Viettel offers panoply of new digital services to woo younger customers

Viettel is the largest mobile operator in Vietnam, accounting for over 40% of the nation's total subscribers. (Photo courtesy of Viettel)

HO CHI MINH CITY -- Vietnam's biggest mobile carrier will start selling a range of digital services from cloud computing to cyber protection as part of a dramatic rebrand announced on Thursday.

The military-owned Viettel said it is looking to shed its image as a "trustworthy but slow middle-aged man" to attract a younger generation of customers. In addition to an expanded lineup of services, the company also unveiled a new logo and slogan.

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