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Vingroup app digitizes mom and pop shops in Vietnam

Conglomerate counters 7-Eleven with electronic payment and order system

Vietnam's biggest conglomerate, Vingroup, has rolled out an app to help small shops compete with convenience store chains such as 7-Eleven and B's Mart. (Photo courtesy of Vingroup)

HO CHI MINH CITY -- Vietnam's biggest conglomerate, Vingroup, has recently launched a mobile app for mom and pop retail stores, helping to digitize a traditional business that has been upended by modern convenience stores such as 7-Eleven.

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