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Xiaomi to enter Japan next year at half the price of iPhone

World's No. 4 smartphone maker promises to respect data protection

Xiaomi founder and CEO Lei Jun introduces the Mi MIX Alpha, a surround display 5G concept smartphone, in Beijing on Sept. 24.   © Reuters

BEIJING -- China's Xiaomi, the world's fourth-largest smartphone maker, is set to enter Japan next year, looking to challenge market leader Apple with high-performance models at lower prices.

Wang Xiang, head of Xiaomi's international operations, disclosed the plans on Monday. Xiaomi will offer multiple models, along with linked wearable devices. These will be available exclusively through the company's own sales channels at first, including online.

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