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Chinese smartphone maker Vivo makes late play for Europe

Huawei's troubles open way for rivals targeting midmarket consumers

Vivo has 70 staff at its new regional headquarters in Dusseldorf, Germany. (Courtesy Vivo)

HAMBURG, Germany -- Chinese smartphone maker Vivo is attempting to snag European market share from beleaguered compatriot Huawei Technologies, but it will be arriving later than other Chinese rivals with a similar game plan.

Vivo, which like Huawei is based in Shenzhen, is initially targeting Germany, Spain, France, the U.K., Italy and Poland with four models ranging in price from 149 euros ($176.64) to 799 euros.

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