Foreign smartphone sales in China slump 47% in November

Apple's troubles mount as economic uncertainty weighs on household spending

A man checks his phone near an Apple logo outside a store in Shanghai. Huawei has emerged as a strong challenger since its return to the premium segment in August 2023. © Reuters

January 3, 2025 18:35 JST

BEIJING (Reuters) -- Shipments to China of foreign-branded smartphones, including Apple's iPhone, fell by 47.4% in November from a year earlier, according to data released on Friday from a government-affiliated research firm, down for the fourth month.

Calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed that foreign brand shipments decreased to 3.04 million units from 5.769 million units a year earlier.