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India's Vodafone Idea rebrands itself 'Vi' in new push for growth

UK parent stresses 'fresh start' ahead of $3.4bn fundraising

MUMBAI -- Indian wireless carrier Vodafone Idea rebranded as "Vi" on Monday, looking to unify a company that has struggled against rivals Bharti Airtel and Reliance Jio Infocomm since its creation in a merger two years ago.

As part of the new brand identity, the company will focus on bolstering its fourth-generation network as well as preparing its entry into 5G.

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