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Indian mobile carriers rush to bolster video content

Reliance Industries buys stake in New York-listed Bollywood studio Eros International

Indian actress Kareena Kapoor performs during the filming of the Bollywood production "Kambakkht Ishq" in Venice on Oct. 10, 2008.   © Reuters

MUMBAI -- Billionaire Mukesh Ambani's move to acquire a stake in a film production company for his oil-to-telecoms conglomerate Reliance Industries highlights efforts by Indian mobile carriers to attract subscribers with better content as competition intensifies.

Mayuresh Joshi, a fund manager with Angel Broking, reckons the purchase of a 5% share in Bollywood's Eros International contributes to a larger play by Reliance Industries to increase data consumption for its telecom business in the longer term.

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