MUMBAI -- Billionaire Mukesh Ambani's move to acquire a stake in a film production company for his oil-to-telecoms conglomerate Reliance Industries highlights efforts by Indian mobile carriers to attract subscribers with better content as competition intensifies.
Mayuresh Joshi, a fund manager with Angel Broking, reckons the purchase of a 5% share in Bollywood's Eros International contributes to a larger play by Reliance Industries to increase data consumption for its telecom business in the longer term.
