ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Telecommunication

Japan's Rakuten hits 2m subscribers for mobile service

Industry newcomer says customer acquisition hasn't slowed despite price war

Rakuten Mobile began offering full-scale, commercial mobile service using its own network in April. (Photo courtesy of Rakuten Mobile)

TOKYO -- Japanese e-retailer Rakuten on Wednesday announced that it has received more than 2 million total applications for its mobile service since its full-scale commercial launch in April.

The company is a relative newcomer in Japan's mobile industry, long dominated by NTT Docomo, KDDI and SoftBank. It reached 1 million subscribers in late June.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more