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Japan's Rakuten hits 2m subscribers for mobile service

Industry newcomer says customer acquisition hasn't slowed despite price war

Rakuten Mobile began offering full-scale, commercial mobile service using its own network in April. (Photo courtesy of Rakuten Mobile)

TOKYO -- Japanese e-retailer Rakuten on Wednesday announced that it has received more than 2 million total applications for its mobile service since its full-scale commercial launch in April.

The company is a relative newcomer in Japan's mobile industry, long dominated by NTT Docomo, KDDI and SoftBank. It reached 1 million subscribers in late June.

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