Japan telecoms plan spring rate war for mobile services

PM's vow to reduce fees forces KDDI, Docomo and SoftBank to fall in line

20210118 KDDI Takahashi

KDDI President Makoto Takahashi unveils his new reduced-rate service at a news conference.

REI NAKAFUJI, Nikkei staff writer

TOKYO -- Japan's three major telecoms -- NTT Docomo, KDDI and SoftBank -- are gearing up for a rate war in spring.

"We have a number of ways to provide the lowest rates," KDDI President Makoto Takahashi told a news conference on Jan. 13, as he revealed new service plans to cut fees for unlimited data usage by up to 20% from existing plans.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.