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NTT Docomo to close 30% of mobile phone stores in online shift

Japanese mobile carrier to replace sales staff with avatars in the metaverse

A Docomo shop in Tokyo. The carrier has a larger retail network than its rivals. (Photo by Rie Ishii)

TOKYO -- Top Japanese mobile carrier NTT Docomo plans to close around 700, or about 30%, of its retail locations by fiscal 2025 as customers increasingly go online to sign up for new plans, Nikkei has learned.

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