ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

NTT Docomo to close 30% of mobile phone stores in online shift

Japanese mobile carrier to replace sales staff with avatars in the metaverse

A Docomo shop in Tokyo. The carrier has a larger retail network than its rivals. (Photo by Rie Ishii)

TOKYO -- Top Japanese mobile carrier NTT Docomo plans to close around 700, or about 30%, of its retail locations by fiscal 2025 as customers increasingly go online to sign up for new plans, Nikkei has learned.

The company, which has a larger retail network than any other Japanese player, was already planning to shutter around 100 stores by the end of this fiscal year.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more