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SoftBank intensifies mobile price war to match rival KDDI

Japan's telecom carrier offers new $23 data-only option

A man uses his mobile phone in Akihabara district in Tokyo.   © Reuters

TOKYO -- Japanese mobile carrier SoftBank Corp. will lower the price for its new 20-gigabyte mobile plan to 2,480 yen ($23.40) a month, matching the rate offered by rival KDDI, Nikkei has learned.

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