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SoftBank intensifies mobile price war to match rival KDDI

Japan's telecom carrier offers new $23 data-only option

A man uses his mobile phone in Akihabara district in Tokyo.   © Reuters

TOKYO -- Japanese mobile carrier SoftBank Corp. will lower the price for its new 20-gigabyte mobile plan to 2,480 yen ($23.40) a month, matching the rate offered by rival KDDI, Nikkei has learned.

SoftBank is expected to make an official announcement on the arrangement, which will be available in March, on Thursday. Reducing mobile fees, which are relatively high in Japan, is a signature issue of Prime Minister Yoshihide Suga. 

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