Thai food makers serving up feast for pampered pets

Thai Union, Betagro tap rapid growth in pet food market

0623N Thai pet

Doggie Doo, a dog run facility in Bangkok, offers swimming lessons. (Photo by Ken Kobayashi)

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- Leading food producers in Thailand are rushing to cash in on the growing pet food market, serving up premium offerings to the dogs and cats beloved by the country's expanding middle class.

Thai Union Group, the world leader in canned-tuna products, expanded production facilities for high-end pet foods in the latter half of 2016. An 80-gram can of pet food sells for around 45 baht ($1.32) -- higher than canned tuna for humans. Revenues are on the rise due to "owners' preference for healthy, nutritious food for their pets," said Paul English, head of pet food operations, who called this trend a "global" phenomenon.

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