ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

The future is vaporous for Philip Morris in Asia

CEO Andre Calantzopoulos looks to a future beyond conventional cigarettes

 (placeholder image)
Philip Morris' IQOS heated cigarettes are winning over smokers in Japan.   © Reuters

SEOUL The growing popularity of e-cigarettes in Japan and South Korea has Philip Morris International, the world's most valuable cigarette company, considering a future in which cigarettes are stubbed out completely in the two countries within five years.

The time frame is based on projections of when users of smoke-free devices may overtake traditional smokers in those two countries. "If you extrapolate the figures, then logically, we could reach the tipping point in five years," Andre Calantzopoulos, Philip Morris' chief executive, told the Nikkei Asian Review in a recent interview in Seoul. "That is when we could start talking to governments about phasing out combustible cigarettes entirely."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more