ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

The iPhone at 10: The device that launched a thousand industries

Apple's mobile brainchild has given rise to entire new businesses

 (placeholder image)
In its 10 years, the iPhone has changed far more than just the mobile phone industry.   © Reuters

TOKYO -- Apple's iPhone has become a cradle for entire new industries in its 10 years in people's hands, bringing features like mobile internet connectivity and cameras into everyday lives and upending traditional orders of business.

In January 2007, the late Steve Jobs -- then Apple's renowned CEO -- told a San Francisco tech conference he had three products to introduce: a portable music player with touch controls, a "revolutionary" mobile phone, and a "breakthrough" internet communications device. He strung the crowd along for a moment, repeating the three products, then: "Are you getting it? These are not three separate devices. This is one device, and we are calling it iPhone," he finished to waves of applause.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more