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Business

The internet poised to dethrone TV as ad king

Advertising dollars follow consumer eyes to smartphones

Mobile ad spending grew 49% in 2016.

PALO ALTO, U.S. -- Television's reign as the dominant advertising medium appears near its end, as sellers increasingly reach out to consumers through mobile devices.

The rise of smartphones provides a tailwind for spending on internet ads, which is expected to grow 13% this year to $205 billion globally and take the top spot for the first time, according to U.K. research firm ZenithOptimedia. The company projects television ad expenditures to grow only 1% to $192 billion.

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