ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

The internet poised to dethrone TV as ad king

Advertising dollars follow consumer eyes to smartphones

Mobile ad spending grew 49% in 2016.

PALO ALTO, U.S. -- Television's reign as the dominant advertising medium appears near its end, as sellers increasingly reach out to consumers through mobile devices.

The rise of smartphones provides a tailwind for spending on internet ads, which is expected to grow 13% this year to $205 billion globally and take the top spot for the first time, according to U.K. research firm ZenithOptimedia. The company projects television ad expenditures to grow only 1% to $192 billion.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more