Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Business The story behind the Prius Toyota Chairman Takeshi Uchiyamada said he was initially against introducing hybrid vehicle technology.
KAZUYUKI OKUDAIRA, Nikkei staff writer November 22, 2015 13:00 JST | Japan
NAGOYA -- Since its first-generation Prius debuted in December 1997 with the slogan: "just in time for the 21st century,"
Toyota Motor has been a pioneer in hybrid vehicles.
Back then, hybrid cars were seen as a marginal segment in the auto industry, yet they quickly caught on with consumers and other carmakers have followed Toyota's lead.
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