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Business

The story behind the Prius

Toyota Chairman Takeshi Uchiyamada said he was initially against introducing hybrid vehicle technology.

NAGOYA -- Since its first-generation Prius debuted in December 1997 with the slogan: "just in time for the 21st century," Toyota Motor has been a pioneer in hybrid vehicles. 

     Back then, hybrid cars were seen as a marginal segment in the auto industry, yet they quickly caught on with consumers and other carmakers have followed Toyota's lead.

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