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This year's Singles Day is a clash of titans: Alibaba vs Tencent

Rival brings in WeChat and Wal-Mart to take bigger slice of China's pie

Alibaba's Singles Day event. The world's biggest shopping day grows in size and stature every year.

HONG KONG -- Singles Day, China's biggest online shopping day, is next week. Alibaba Group Holding accounted for 71% of Singles Day-related gross merchandise volume last year but could be on the defensive this time around as rival is enlisting teammates, including the formidable Tencent Holdings, to take a bigger slice of the pie.

China's e-commerce giants are also looking to expand their reach beyond China, including Southeast Asia.

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