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To conquer Asia, Netflix will have to do it one market at a time

Reed Hastings, co-founder and CEO of Netflix, delivers a keynote address at the 2016 CES trade show in Las Vegas, Nevada, on Jan. 6.

Living in a country with notoriously strict media censorship, many Singaporeans routinely turn to foreign websites to satisfy their appetites for information and entertainment. As Netflix made a global name for itself with original shows and movies, the U.S. online video streaming service proved a hit with Singapore's media-savvy populace.

     Though Netflix officially limits the availability of its U.S. service to users in America, Singaporeans were able to get around that restriction by using virtual private networks, or VPNs, to make it look as if they were accessing Netflix from within the U.S.

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