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Business

Tokyo ward hires Thai celebrities to promote local products

Actresses, models post visits to manufacturing sites and shops on social media

Thai actresses pose for a selfie in Tokyo's Taito ward.

TOKYO -- One district in this city is relying on international star power to revitalize local industry.

High-profile visitors from Thailand are being recruited by Taito Ward to visit manufacturing sites and other places, then broadcast their experiences through photos and social media outlets. The idea is to generate greater demand for products manufactured in the area.

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