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Toyota, Mazda tighten embrace amid roiling change

Japanese carmakers face 'fight unlike any before' from the likes of Google and Apple

Toyota Motor President Akio Toyoda, left, and Mazda Motor President Masamichi Kogai.

TOKYO -- Toyota Motor and Mazda Motor's business and capital tie-up comes as technological innovation and competition drive the sector's biggest shift since Ford Motor started churning out the Model T more than a century ago.

A sense of urgency in the industry underpinned the words of Toyota President Akio Toyoda and Mazda counterpart Masamichi Kogai at a joint news conference Friday about the newly deepened partnership.

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