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Toyota and Mazda bolster ties amid seismic shifts in auto industry

New technologies force two established players to rethink strategies

TOKYO/CHONGQING/GUANGZHOU A sense of urgency underpinned the words of Toyota President Akio Toyoda and Mazda counterpart Masamichi Kogai at a joint news conference on Aug. 4 about their newly strengthened alliance. With the likes of Google, Apple and making inroads into the automobile industry, traditional automakers are in a "fight unlike any before," said Toyoda.

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