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Traders help small producers beef up Japanese-food exports

Demand grows globally amid popularity of Japanese dishes

Kokubu Group looks to participate in business fairs to boost its exports of fresh Japanese produce.

TOKYO -- Japanese trading houses and food wholesalers are bolstering efforts to cash in on the growing appetite for the country's cuisine worldwide, aiding smaller food processors that lack expertise in international business.

General trader Kanematsu and Tokyo-based information technology startup Monsterdive launched an English-language website Wednesday dedicated to sake, or Japanese rice wine, targeting overseas importers. The site, Sake Network, features product details such as flavor and aging on as many as 200 varieties from around 70 breweries. Listing sakes on the website is free, as Kanematsu aims to make profits by collecting sales commissions.

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