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A bicycle made by two: Honda and Muji tie up for China e-bike

Japan automaker enlists minimalist design chain to capture share of growing market

The black-and-white design of the MS01 reflects the simplicity for which Muji has become known. (Source photos by courtesy of Honda, AP and Reuters) 

TOKYO -- Two very different icons of corporate Japan have teamed up to exploit surging demand for electric bikes in China, with a new stripped-down vehicle that went on sale this weekend.

Honda Motor and Ryohin Keikaku, operator of the Muji brand, have jointly developed a bike that can reach a top speed of 25 kph. They are hoping to sell the bike to the young fans of Muji as being the perfect way to commute over short distances, particularly in urban areas.

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