KUALA LUMPUR -- After beating the odds at disrupting the airline industry in Southeast Asia two decades ago, AirAsia is now attempting a similar coup in the regional ride-hailing industry, dominated by Singapore's Grab and Indonesia's Gojek.
AirAsia Ride is positioning itself to take on the giants and emerge as the top ride-hailing company by overcoming its competitors in five years, says Amanda Woo, chief executive of AirAsia SuperApp, which oversees the nonairline businesses. Besides e-hailing, she oversees AirAsia's food and parcel delivery businesses as well as its duty-free and grocery segments.
