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AirAsia keen to unseat Grab, Gojek as ASEAN e-hailing champion

Executive says ride-sharing app, already in Malaysia, to enter Thailand this year

Amanda Woo, chief executive of AirAsia SuperApp, spearheads the budget carrier's nonairline businesses. (Photo by P Prem Kumar)

KUALA LUMPUR -- After beating the odds at disrupting the airline industry in Southeast Asia two decades ago, AirAsia is now attempting a similar coup in the regional ride-hailing industry, dominated by Singapore's Grab and Indonesia's Gojek.

AirAsia Ride is positioning itself to take on the giants and emerge as the top ride-hailing company by overcoming its competitors in five years, says Amanda Woo, chief executive of AirAsia SuperApp, which oversees the nonairline businesses. Besides e-hailing, she oversees AirAsia's food and parcel delivery businesses as well as its duty-free and grocery segments.

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